_____ is a philosophy holding that a company's marketing should support the best long-run performance of the marketing system

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Question:
_____ is a philosophy holding that a company's marketing should support the best long-run performance of the marketing system

1.Enlightened marketing

2.Myopic marketing

3.Fundamental marketing

4.Conceptual marketing

Posted Date:-2021-10-29 08:21:52

More MCQS Questions and answers

  1. A marketing philosophy summarized by the phrase "a good product will sell itself" is characteristic of the ______________ period.
  2. A new window which opens in front of the current one, displaying an advertisement is a,
  3. A promotional strategy that encourages the various intermediaries along the channel to stock and sell the product is called what type of strategy?
  4. A set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user is called a:
  5. A small sheet of paper carrying an advertisement message distributed by hand, often black letters printed in mono coloured paper, is an example of,
  6. A(n) ______________ is a name, term, sign, symbol, or design, or a combination of these that identifies the maker or seller of a product or service.
  7. Advertisers seek to give a product a personality that is unique, appealing and appropriate. The personality given is known as,
  8. AIDA stands for:
  9. All of the following are factors that affect budget decisions except:
  10. An account in advertising parlance:
  11. An online banner ad that looks like a dialog box with buttons. It simulates an error message or an alert.
  12. An outdoor advertising poster is also called;
  13. An outdoor medium transporting to different locations carrying ads, is an example of,
  14. Expand AMA:
  15. In ad world electrical goods, often kitchen equipment such as washing machines, fridges, cookers are termed as,
  16. In advertising jargon `premium´ means;
  17. In SWOT analysis, situations where organizations are able to convert weaknesses into strengths and threats into opportunities, these are called:
  18. Information and persuasive content can be combined in the form of an appeal to
  19. Market information means
  20. Personal selling is commonly used for which of the following purposes?
  21. Political campaigns are generally examples of:
  22. Program-length (30-minute) advertisements that take an educational approach to communication with potential customers are called
  23. Providing free samples of perfumes (scent) in magazines is an example of which of the following?
  24. Sellers that handle their own exports are engaged in:
  25. SWOT is an acronym for
  26. The ad advised readers to "try your skill at using our cream cheese to create an exciting new recipe and you may be the winner of a trip for two to Hawaii." This ad was promoting a,
  27. The avoidance of the use of 'bait and switch' tactics that encourage consumers to change to another brand is a result of:
  28. The manufacturer, government body or organization which wishes to have advertisements crated and placed:
  29. The marketing mix is also known as the _______
  30. The possible exposure of the advertising message to one audience member,
  31. The process in which one idea is allowed to stimulate another without reaching a decision about whether any of the ideas are valid :
  32. The process of reserving time or time periods with a station or network; checking on available advertising time.
  33. The speed with which buyers forget about a brand if advertising is NOT seen is called
  34. The term "marketingmix" describes:
  35. Unwanted e-mail advertisings are categorized as,
  36. What is self-mailer?
  37. What two major communication channels do marketers use to convey their product to consumers?
  38. When a company acquires a supplier through an acquisition strategy, this is referred to as:
  39. When a company publishes their own publication, it is called as;
  40. Which is NOT TRUE in comparing journalism and public relations?
  41. Which of the following is not an advantage of the use of outdoor media forms?
  42. Which of the following terms is similar to the term "marketing logistics?"
  43. Which one of the following is not a constituent of `internal public´ of any organization?
  44. Why is 'fear' or 'rational appeal' type advertising used frequently for charities and non-profit organisations?
  45. _____ is a philosophy holding that a company's marketing should support the best long-run performance of the marketing system
  46. _____ suggest to the consumer that he or she can avoid some negative experience through the purchase and use of a product or through a change in behavior.
  47. ______ is the measure of the degree of brain activity that can be used to asses a person´s reactions to an ad.
  48. _______ is a demographic description of the people or house- holds that are prospects for a product or service.
  49. _______ is the time used for the commercial announcement or the announcement itself
  50. __________ define the task that advertising must do with a specific target audience during a specific period of time.
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